A custom drawer-style gift box developed for a personal care brand seeking a more interactive unboxing experience. The display panel rises automatically as the drawer opens, creating an interactive presentation experience. Through custom structural engineering, premium materials, and durable finishing techniques, we transformed a conventional drawer box into an interactive display package that combines premium presentation with reliable product protection.
Pop-Up Display Drawer Box
FSC-Certified Virgin Paper, Greyboard
UV Printing, Anti-Scuff Matte Varnish
Drawer Box with Concealed Pop-Up Mechanism
Linking the drawer movement to a rising display panel required a precisely engineered internal mechanism. The structure needed to deliver smooth, consistent motion while maintaining strength, accurate adhesive positioning, and reliable performance in mass production.
The natural absorbency of virgin paper presented challenges for ink drying, color stability, and abrasion resistance. The printing process needed to prevent scuffing, color transfer, and edge cracking during wrapping and assembly.
The client required a fully paper-based insert capable of securely supporting multiple product configurations. It needed to maintain structural stability during transportation and repeated handling while remaining recyclable and practical for production.
Created a smooth pop-up presentation that enhances product visibility and the overall unboxing experience.
Delivered stable lifting performance through repeated opening and closing cycles.
Achieved consistent color with improved resistance to scuffing, transfer, and abrasion.
Provided secure product support without relying on plastic inserts.
Tell us a bit about your project — we'll reply within 24 hours.